While it might not be known as the prime time of residential real estate, the holidays can be an excellent time to put your home on the market.
Strong buyer motivation, festive decor, and lower competition put this time of year in your favor. Here’s what you can do to stack the deck in your favor, and get your home sold during these winter months.
Find out what you need to do to sell your home for top dollar:
Take Care of Your Home Online
Your online listings often speak for your home first. More and more buyers are heading online to browse listings and zero in on their favorites. Your online presence becomes even more important during the busy holiday season.
Make sure any photos taken of your home are top-notch and portray it in the best light (literally and figuratively!) Pro Tip: Have them taken before you decorate so they don’t appear out-dated after a few weeks.
Remember, while plenty of buyers are searching online, fewer owners are putting their homes on the market. This reduced inventory makes for a better seller’s market and less competition for you.
Make this advantage work even more for you by keeping your listing fresh with photos, videos, and irresistible descriptions.
Make a Few Well Thought Out Upgrades
With parties to throw, school events to attend, and gift shopping to be done, no one expects you to make a complete overhaul of your home during this season. Instead, focus on a few careful upgrades and enhancements.
You can attract the attention of motivated buyers by keeping up with your winter landscaping. As the trees shed their leaves this time of year, every aspect of your home will be exposed.
Keep the outdoors looking fresh and make a handful of updates by browsing those winter sales for a few well-placed upgrades.
Extra greenery and a well-manicured lawn stand out this time of year. Be sure to maintain your gutters, walkway and driveway as well.
Understand the Family Factor
Home buyers during the holiday season are often in a pinch to find the right home before the new year begins. They’re dealing with changing school schedules, busy work hours, and never- ending shopping lists.
At the same time, they’re optimistic about what the next year holds and the potential to start it off in a new home.
Family is a huge factor as potential buyers will be contemplating the ideal space to raise or grow their family. They’ll also be imagining spaces for entertaining guests.
Make them feel as comfortable as possible in your home by keeping the thermostat on a cozy setting. A few freshly baked holiday treats also go a long way, and don’t look as contrived as at other times of the year!
An experienced real estate can help you position your home as the perfect family-friendly location. Be sure to highlight any nearby parks, schools, and shopping centers.
Know When You Can Show Your Home (And When You Can’t)
While selling is your top priority, you don’t need to neglect your own obligations during the holidays. Make things easier by going over the calendar and selecting dates that are off-limits for showings. Consider times you’ll have guests staying with you, will be out of town, or just incredibly busy.
Your house will still be available to potential buyers online and they can schedule a showing outside of those dates. It’s a win-win for both you and the buyer.
Make the holiday season an even more joyous time by finding the ideal buyer for your home.
The Williams Team is ready to help you leverage the potential of your home and get the best price possible, so get in touch with us today!