Let’s talk about a shift that’s quietly reshaping the real estate market.

While headlines focus on interest rates and Gen Z’s buying power, something much bigger is happening behind the scenes: baby boomers (ages 60–78) are driving the majority of real estate activity in 2025.

And the numbers don’t lie.

According to the latest NAR data, boomers now make up 42% of all home buyers and 53% of home sellers. 

That means one generation is responsible for more than half of the market movement right now.

So what’s going on—and more importantly, what can you do with this information?

Why Boomers Are Making Big Moves

There isn’t just one reason. It’s a perfect storm of lifestyle goals, financial freedom, and market timing.

Here’s what we’re seeing again and again:

• The desire to be closer to kids, grandkids, and long-time friends
  
  
• A push for warmer weather, less maintenance, and better quality of life
  
  
• Downsizing from large homes that no longer make sense
  
  
• Using built-up equity to skip the mortgage entirely and buy in cash
  
  

Boomers are experienced, prepared, and financially confident. And it shows in the way they’re buying and selling.

Why Real Estate Still Wins in Uncertain Times

While the stock market reacts to policy shifts and inflation fears, many boomers are doing something different: they’re putting their money in real estate.

Why? Because real estate offers something the market doesn’t right now—stability.

More than half of buyers in this age group are using the proceeds from a previous home sale to fund their next purchase. That means they’re not sweating high interest rates. They’re not dependent on lenders. They’re making smart moves with real money they’ve earned over decades of ownership.

And when you’re buying in cash? The economy’s noise starts to fade.

What Boomers Want From Their Agents (and What They Don’t)

Let’s be clear: boomers have experience. They’ve seen markets rise and fall. They’ve bought and sold before. So they’re not looking for someone to hold their hand through every step—they’re looking for a trusted guide who can help them execute with precision.

Here’s what they value:

• Strategic pricing that’s grounded in data
  
  
• High-quality marketing that gets results, not just likes
  
  
• Clear, honest communication—no pressure, no fluff
  
  
• A simplified process from start to finish
  
  
• A home that fits how they live now, not how they used to
  
  

They want someone who can help them move confidently, not someone chasing a sale.

What This Means for You

If you’re part of the boomer generation and thinking about your next move, you’re in a strong position.
You’ve built equity. You’ve got options. And you’re not at the mercy of the market like many first-time buyers.

The key is working with someone who understands your goals, your timeline, and your values—and who has the systems and experience to make it all happen smoothly.

Whether you're looking to right-size your home, relocate to a new city, or simply start a new chapter with less stress, we can help you move forward with clarity.

Bottom Line:

Real estate isn’t just still working for boomers—it’s working better than ever.
And if you’re thinking about making a move this year, let’s talk strategy.

Because in a market that rewards the prepared, the informed, and the intentional—doing it right makes all the difference.

The Williams Team of Keller Williams Realty 455-0100 | Licensed in Louisiana | 3500 N Causeway Blvd STE 350, Metairie, LA 70002 | 504.233.3374