Sensory Marketing + Real Estate
Sensory marketing is all about creating a vibe in your home to provide a big picture experience of what it would be like to live there.
It's that little extra that we suggest infusing into your listing to MAXIMIZE demand and ATTRACT the right buyers.
YOUR HOUSE is WAY MORE THAN:
- 4 walls
- 2,000 square feet of living space
- A nice master bathroom
- and some nice kitchen upgrades
- IT'S A VIBE!
The goal is for buyers walking through to experience that vibe and picture a lifestyle through sensory marketing which includes the scent, the temperature (and feel), the sounds, and the look.
Imagine, if you will…
You walk into a home, a diffuser is going with scents of vanilla and eucalyptus. The sound of waves is playing through the Sonos speakers, or even a light jazz on the TV. The windows are open with a light breeze blowing in, creating the perfect temperature and there is a plate of fresh baked cookies sitting out on the counter. The coffee pot is full with matching mugs on standby, and on the coffee table, there’s a vase of fresh cut flowers next to a stack of books. You see a blanket draped over the edge of the cozy chair next to it.
It makes you want to grab a cookie and a cup of coffee and, curl up and dive into a thriller, doesn't it?
THAT IS SENSORY MARKETING!
Despite being in a seller's market, we can't let the marketing get lax. Now is the time to take advantage of the competitive edge you've been given as a seller and maximize that sale price through these extra steps that aren't complicated, just extra!
Let's play a quick round of this or that: Sensory Marketing Edition. Which would you choose:
- Diffuser or Candle
- French press coffee or glass of wine
- Luxury Listing Music or Waterfront Sounds
- AC Cranked on or windows open
- Cookies in the oven or apple pie in the oven
- Stack of books or Netflix playing in the background