Sensory Marketing + Real Estate

Sensory marketing is all about creating a vibe in your home to provide a big picture experience of what it would be like to live there.⁠⁠

⁠⁠It involves:

  • Sounds⁠⁠
  • Smells⁠⁠
  • Sights⁠⁠
  • Feels⁠⁠

⁠⁠It's that little extra that we suggest infusing into your listing to MAXIMIZE demand and ATTRACT the right buyers. 

⁠⁠YOUR HOUSE is WAY MORE THAN:⁠⁠

  • 4 walls⁠⁠
  • 2,000 square feet of living space
  • A nice master bathroom ⁠⁠
  • and some nice kitchen upgrades⁠⁠
  • ⁠⁠IT'S A VIBE!

⁠⁠The goal is for  buyers walking through to experience that vibe and picture a lifestyle through sensory marketing which includes the scent, the temperature (and feel), the sounds, and the look.⁠⁠

⁠⁠Imagine, if you will…

⁠⁠You walk into a home, a diffuser is going with scents of vanilla and eucalyptus. The sound of waves is playing through the Sonos speakers, or even a light jazz on the TV. The windows are open with a light breeze blowing in, creating the perfect temperature and there is a plate of fresh baked cookies sitting out on the counter. The coffee pot is full with matching mugs on standby, and on the coffee table, there’s a vase of fresh cut flowers next to a stack of books. You see a blanket draped over the edge of the cozy chair next to it. ⁠⁠

⁠⁠It makes you want to grab a cookie and a cup of coffee and, curl up and dive into a thriller, doesn't it? ⁠⁠

⁠⁠THAT IS SENSORY MARKETING!⁠⁠

Despite being in a seller's market, we can't let the marketing get lax. Now is the time to take advantage of the competitive edge you've been given as a seller and maximize that sale price through these extra steps that aren't complicated, just extra!⁠⁠

Let's play a quick round of this or that: Sensory Marketing Edition. Which would you choose:

  • Diffuser or Candle⁠⁠
  • French press coffee or glass of wine⁠⁠
  •  Luxury Listing Music or Waterfront Sounds⁠⁠
  •  AC Cranked on or windows open⁠⁠
  • Cookies in the oven or apple pie in the oven⁠⁠
  • Stack of books or Netflix playing in the background⁠⁠

⁠⁠

 

Post a Comment